In March, Traton launched its first interactive Pinterest campaign, encouraging individuals to re-pin their favorite home images using #PinterestPerfectModel for the chance to win a $250 HomeGoods gift card. After two months of pinning, we were thrilled to announce Laura B. as the contest winner last Friday, May 2.

“After the success of our award-winning Facebook campaign in 2013, we were excited to launch the Pinterest Perfect Model Home campaign,” stated Kimberly Garwood, director of marketing for Traton Homes. “It is incredible to see how much interaction and engagement we have received, not only on Pinterest, but all of our social media sites.”

In the past two months, Traton’s Facebook “Likes” have seen an increase of 20 percent, while the number of followers on Pinterest increased by 88 percent.

This unique campaign has allowed us to interact with our customers on one of the most popular and engaging social media platforms. Pinners also had the opportunity to take a peek at the beautiful new townhome model that recently opened at Lafayette Square in Sandy Springs.

The gorgeous three-story, open layout design has proven itself to be Pinterest-worthy, showcasing a terrace level game room with floor-to-ceiling wine rack, a powder room with travertine tile, family room with LedgeStone fireplace, and a delectable gourmet kitchen with cherry spice cabinets and ceramic tile brick-patterned backsplash. With its retro-molding, vibrant color palette and stunning blue ceiling, the master bedroom was the most frequently pinned image throughout the contest and is sure to leave viewers pinspired.

For more information on Lafayette Square in Sandy Springs or for directions to visit the new model home, call 678-391-9493 or visit the Traton Homes website today.